Tru Kolors is a lifestyle brand that fuses varsity nostalgia with leisure luxury, capturing the spirit of sport, social connection, and expressive style. Founded by Travis Kelce, the brand is rooted in the joy of dressing for the moment; from golden hours, to game days and to courtside nights. Designed for those who lead with confidence and live to play.
"At the end of the day, I feel like if you're not having fun with what you do, there's really not much of a point to be doing it."
