Tru Story

Tru Kolors is a sportswear brand by the Kansas City Chiefs star tight end, Travis Kelce. The collectible, design-led styles are crafted with high-quality fabrics and construction yet maintain an accessible price point. Inspired by vintage sporting goods, the aesthetic is expressive with pop colors and bold features. Elevated in their detail, the feeling of nostalgia in each piece considers the sense of true self within us all. “I like to show off who I am through what I wear,” Travis says. “I think colors are a unique way to connect people and an amazing way to express yourself. We’re all in this together — be you, stay true. And always rep your Tru Kolors.”